Why Shropshire Businesses Need a Website to Attract Tourists & Visitors.

3 Apr

Shropshire is a hotspot for visitors, whether it’s tourists exploring the historic streets of Shrewsbury, walkers heading to the Long Mynd, or families enjoying days out in Ludlow. But the question is

Can they find your business online?

If you run a local shop, café, salon, or service-based business in Shropshire, having a professional website isn’t just a ‘nice-to-have’ it’s a game-changer for attracting customers who are actively looking for what you offer. Here’s why 👇

Tourists & Visitors Rely on Google

When people visit a new place, their first instinct is to search online for recommendations. In fact, studies show that 76% of people check online before visiting a local business. If you’re not showing up in those searches, you’re missing out on potential foot traffic.

A website with clear service details, opening hours, and a Google Maps location ensures that people can easily find and visit you. Plus, local SEO (Search Engine Optimisation) helps your business appear when tourists search for “cafés in Shrewsbury” or “best shops in Ludlow.”

Social Media Isn’t Enough

While platforms like Instagram and Facebook are great for engagement, they aren’t a reliable way for people to find your business. Here’s why:

Social posts have a short lifespan—your content disappears quickly.
Not everyone uses social media, but everyone uses Google.
A website builds credibility—people trust businesses with a strong online presence.

Having a well-designed website means visitors can find you even if they’ve never heard of you before. It works for you 24/7, even when your shop is closed!

Online Booking & Menus Make Decisions Easier

Many visitors prefer to plan their day before heading out. If they can’t see your menu, book an appointment, or check your availability online, they might choose a competitor who makes it easier.

With a website, you can:

✔️ Let customers book online (great for restaurants & activity centres)

✔️ Showcase your menu or price list so there are no surprises

✔️ Answer FAQs—so visitors feel confident choosing you

Your Business, Your Story

Shropshire is full of unique, independent businesses—and people love supporting local. A website allows you to showcase your brand, tell your story, and connect with visitors before they even walk through the door.